There are numerous domestic rotary drilling rig enterprises, making it a challenge to increase sales efforts

        With the approval of a 630 billion yuan investment in China's high-speed rail construction projects and the continuous approval of rail transit construction projects, coupled with the imminent introduction of a 40 trillion yuan investment policy driven by urbanization construction policies, enterprises producing rotary drilling rigs are eagerly gearing up for action.

        The rotary drilling rig is a construction machinery suitable for pore-forming operations in building foundation engineering. It is primarily suitable for construction in soil layers such as sandy soil, cohesive soil, and silty soil. It is widely used in various foundation construction projects such as cast-in-place piles, diaphragm walls, and foundation reinforcement. The rated power of the rotary drilling rig is generally 125-450 kW, with a power output torque of 120-400 kN·m. The maximum pore-forming diameter can reach 1.5-4 m, and the maximum pore-forming depth is 60-90 m, which can meet the requirements of various large-scale foundation constructions.

        Driven by projects such as the Qinghai-Tibet Railway and the Beijing Olympic Games in 2003, the rotary drilling rig industry saw a rapid increase in market recognition and a dramatic expansion of market capacity. The surging market demand attracted the entry of large domestic construction machinery enterprises, with companies like Sany, XCMG, Zoomlion, and Sunward Intelligent entering the market and rapidly expanding their market share. After 2005, domestic rotary drilling rigs had largely replaced foreign brands. Since 2006, sales of rotary drilling rigs have seen leapfrog growth year after year. Especially in 2009, there were as many as 30 domestic rotary drilling rig manufacturers, launching nearly 200 model products, with a market inventory of nearly 4,000 units, leading to unprecedented market competition.

        In the first half of 2012, railway construction experienced a temporary stagnation. However, in the second half, with strong support from national policies, investment in railway construction surged. 2012 can be described as a "blowout" year for China's subway construction. On November 26th of last year, the construction plans for rail transit in four cities, namely Beijing, Nanchang, Fuzhou, and Urumqi, were approved, with a total investment of 134.69 billion yuan. Two months prior, on September 5th, the construction plans for 25 urban rail projects in 18 cities were approved, with an investment exceeding 800 billion yuan. Based on these figures, the total investment approved for urban rail projects in 2012 approached 1 trillion yuan. These projects will serve as a strong support for boosting the sales volume of rotary drilling rigs.

        According to the online product center, there are 245 models of rotary drilling rigs listed, covering 36 brands, including Liebherr, XCMG, SANY, Zoomlion, Foton Lovol, Sunward Intelligent, Shantui, Terex, Kato, Yuchai, Dingsheng Tiangong, Yutong Heavy Industry, Fangyuan, Liugong, Hengtianjiu Wu, Bauer, Hongda, Shandong Yuanyou, Jintai Machinery, Yishan, Aoshengte, Binzhou Drilling Rig, Chuandao, Dongfang Star, Sanli, Weishinuo, Bohui, Gaoqiang, Zhenzhong, Xinguo Heavy Machinery, Tiejian, Debang, China South Locomotive and Rolling Stock Corporation, Shaanxi Construction Machinery, Kunyu Heavy Industry, etc.

        The reporter believes that with the advancement of urbanization, the continuous release of 40 trillion yuan of investment, the rebound in infrastructure and real estate investment, and the government's acceleration of infrastructure construction in the western regions, development projects including transportation, water conservancy, urban construction, and resource development are unfolding vigorously, providing a favorable market environment for the sales of construction machinery.

        In the international market, since Sany began exporting rotary drilling rigs in 2005, enterprises represented by Sunward Intelligent, XCMG, Sany, Yutong Heavy Industry, and Jintai have all intensified their export sales efforts. Currently, with increased demand from regions such as the BRICS countries, Southeast Asia, and Africa, the export market is poised to become another major source of profit for rotary drilling rig enterprises.

        Amidst the unfavorable circumstances of rapidly increasing market penetration and continuously declining construction unit prices, the primary concern for China's rotary drilling rig manufacturers is how to enhance customer purchase intention, retain high-quality customers, and mitigate the risk of customer delays.